Aveda revolutionizes traditional wet styling gel

Aveda revolutionizes traditional wet styling gel with the launch of Control Tape—compact, portable parchment-like strips that dissolve into an extreme hold liquid styling gel upon contact with water. Engineered using a unique freeze-drying system, the ultra-light strips won’t leak like traditional wet, sticky styling gels, so consumers can slip them into a purse or pocket for instant touch-ups. Twenty strips retail for $19.50 and are available in Aveda salons, spas and stores.